The brand was born from the desire to create a durable line of clothing that uses top quality fabrics and that would last a lifetime. Founded by the two sisters, Malou and Gabriella who have a background in fashion and innovation, they wanted to offer comfortable and enduring clothing, suitable for all aspects of an active lifestyle.

Inspired by their roots in Scandinavia, the clothes are designed with a clean and minimalistic look using new material compositions that enhance the body by its shape and function.

All clothes are made in Los Angeles, in a sustainable factory in the heart of the fashion district, which makes it possible to stay close to the supply chain and that creates a desired transparency between the factory and the brand.

“We bring our vision of long-lasting clothes to life by using unique fabric compositions made from new material technologies. And by eliminating waste material, like metal zippers and plastic buttons that might tear down the fiber during washing, we also prepare the afterlife of the clothes.”